A Deep Dive on Snap's Content Business, Augmented Reality Plans, and Valuation [Originally published April 26th, 2018]
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I originally published this here on Seeking Alpha on April 26th, 2018. Summary The fear of users leaving Snapchat is overdone. Snapchat’s engaged network of camera messaging users is very sticky – and of comparable size to Facebook in the largest ad markets.
A Deep Dive on Snap's Content Business, Augmented Reality Plans, and Valuation [Originally published April 26th, 2018]
A Deep Dive on Snap's Content Business…
A Deep Dive on Snap's Content Business, Augmented Reality Plans, and Valuation [Originally published April 26th, 2018]
I originally published this here on Seeking Alpha on April 26th, 2018. Summary The fear of users leaving Snapchat is overdone. Snapchat’s engaged network of camera messaging users is very sticky – and of comparable size to Facebook in the largest ad markets.